HAVAS for Fondation Emergence
Project
“LGBTQphobias Are Irrational,” a campaign highlighting the absurdity of discrimination against sexual orientation and gender identity by likening it to other ridiculous (yet very real) phobias.
Objective
the campaign aims to show just how irrational LGBTQphobias are by comparing them to other similarly irrational and unfounded phobias, such as a fear of chickens or hens (alektorophobia), fear of the moon (selenophobia), and fear of lizards falling on your bed while you sleep (cubiculacetophobia).
Awards & Nomination
TBD
My Role
Lead creative & copywriter
ALICE AND SMITH STUDIO FOR REDBULL
Project
Red Bull Settle the Score is a friendly Twitch competition between GrandPOOBear and SmallAnt with the goal of answering a simple question… who has the better community? Throughout four weeks, the streamers AND their communities will compete online and IRL in a variety of games, challenges, scavenger hunts, and more, while having to work together to win.
Objective
In a desire to expand their reach in the gaming world, Red Bull tasked us with creating a unique gaming experience for their first Twitch competition, Settle The Score. Within the first week, our KPIs were 4 times greater than what we expected for the entire campaign with respect to the community engagement metrics.
Awards & Nomination
TBD
My Role
Creative Writer & ARG Puppet Master
Sid Lee for Rock The Vote
Project
A Minecraft world for the next generation of voters to voice their opinions on political issues before the real elections.
Objective
Encourage the youth of America to vote by giving them a voice on a familiar platform.
Awards & Nomination
Fast Company’s 2021 World Changing Ideas Awards Finalist
shortlisted at Lions de Cannes
4x IDEA (1 gold, 2 silvers, 1 bronze)
My Role
Creative Producer
reTHINK FOR hEINZ
Project
We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.
Objective
Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards.
Awards & Nomination
1 lion d’or (cannes)
Featured At the Superbowl
My Role
Creative Producer
Republik for Rachid Badouri
Project
Spring 2019: Rachid returns to Quebec after three years in France. Now 40 years old, he no longer sees life in the same way as before and, consequently, questions the tone of his humor. With KO Scene, he wanted to move away from the image of a diva he was projecting to reveal a more humble, transparent, true Rachid.
It was up to us to find the right way to present this new image of him to his loyal audience and to introduce it to younger audiences.
Location: Montreal
My Role
Copywriter
Republik for Luch x SPCA
Project
#MakeFurHistory was an innovative campaign battling the international fur industry. the initiative included a "fake" website, FurDiscounts.com. This eCommerce site lured would-be fur buyers, and then disrupts the buying process, as visitors are redirected to MakeFurHistory.com.
Location: Montreal
Reach: Worldwide
Awards & Nominations
1 Grand Prix Strat, 1 CREA, 2 Boomerang
My Role
Creative Direction / Copywriting
THE ROMANTIC LOVE INDICATOR GPT
Project
The Romantic Love Indicator is a custom GPT designed to assist individuals in understanding their romantic feelings. It uses a model I made for myself based on my theory of entropic cycles of romantic love. This theory is inspired by the 2nd law of thermodynamics as well as Roger Penrose’s conformal cyclic cosmology model. it provides insightful reports, helping users navigate the complexities of their romantic journeys through theory-driven self-reflection."
Objective
The objective of the Romantic Love Indicator is to guide users in identifying and understanding their stage within the romantic love spectrum. From initial interest to relationship readiness, it offers clarity and insight into emotional dynamics, fostering deeper self-awareness and informed decisions in their romantic life.
My Role
GPT’s Creator
RETHINK FOR OTTAWA TOURISM
Project
Rebranding, National campaign OLV & Broadcast television.
Objective
Ottawa Tourism wants to attract visitors by highlighting unexpected aspects of Ottawa’s culture and creativity. Unofficial Museums shines a light on Ottawa culture—simultaneously celebrating the city’s famous cultural institutions while highlighting hidden gems and attractions. Because in a city where everything is about culture, isn’t everything a museum?
Awards & Nominations
1x IDEA (gold)
My Role
Creative Producer
Republik for Amazon’s Alexa
My Role
Alexa's dad joke writer
CONSULAT FOR KROY
Project
music video for kroy’s new single defender
My Role
creative consultant Executive producer
Rethink for TradeRev
Project
In a live experience at the Olympic Stadium, world-renowned illusionist Stéphane Bourgoin attempted the impossible: to make a vehicle disappear in Montreal and make it reappear in Quebec.
Location : Montreal
My Role
Copywriter
Connect & Go for Comic-Con
Project
Blade Runner 2049 experience was a 12,800 square foot total immersion into the world of Blade Runner 2049.
The experience consisted of full scenic, lighting design, sound design, and interactive experiences, culminating in a complete fan experience where users could be fully immersed into a location from the film.
Location: San Diego
My Role
Technical Producer
Connect & Go for Comic-Con
Project
The Game of Thrones “Winter is Here” activation at Comic-Con, fully immersed the guests in numerous GOT scenes through photo/video activations. They were all triggered digitally via a contactless RFID wristband and directly saved in their dedicated personal digital album.
Location: San Diego
My Role
Technical producer
Connect & Go for Target
Project
Target Wonderland was a 16,000sq/ft. a pop-up shop in Chelsea Market, NY where guests used Connect&GO RFID lanyards to scan and select items to add to their virtual carts. Guests also scanned their lanyards to participate in various activations throughout the store including; photo kiosks, roaming cameras, and a giant Etch-A-Sketch.
Location: New York
My Role
Technical Producer
Olivier Couture X Coyote Records
Project
My fellow colleague Alexandre Pomerleau and I managed the career of a young french Canadian singer named Olivier Couture. A journey that started in a country-side dive bar playing covers for a handful of people, lead to a record deal, #1 charted singles in radio satellites, TOP 20 charted singles in commercial radios, numerous live shows in festivals, and a career that echoed as far as Paris's most renowned music curators.
Location: Montreal
My Role
Creative Director, Producer, Manager